Request for Proposals - Salmon Arm Recreation Fun Guide –   Seasonal Template Redesign & Digital Enhancement Services

Summary

Salmon Arm Recreation is seeking proposals from qualified graphic design professionals or firms to redesign the Salmon Arm Fun Guide and develop a set of seasonal templates that Recreation staff can populate internally each season. The intent is to secure a polished, branded, practical, and digitally friendly guide system that can be maintained by staff using the tools and templates provided by the successful Proponent.

Project Overview

The Fun Guide is a key public-facing communications and marketing tool used to promote recreation opportunities, programs, services, and community information. Salmon Arm Recreation is looking to refresh the visual presentation of the guide while building internal capacity to maintain it in-house after implementation.

The successful Proponent will be expected to review current materials, gather ideas and best practices from other communities, discuss branding options, and consider how the Fun Guide design can complement Salmon Arm Recreation's website and social media presence. Opportunities to embed or link video, registration links, web content, and social media elements within the online version of the guide are encouraged and should be explored as part of the proposal.